Clicks2Customers rebranded to NMPi as part of global growth strategy
Posted on 08 Jun 2017
Clicks2Customers rebranded to NMPi as part of global growth strategy
South African digital marketing stalwart, Clicks2Customers has rebranded its local operations to NMPi as part of the group’s global re-name, as the company expands both its offering and global footprint. Clicks2Customers, which has operated in the local market for 15 years, began trading as NMPi as of 30 May 2017. NMPi now has offices in Australia, the United Kingdom, the Netherlands and Switzerland, with plans to roll out the NMPi brand across its offices in Asia and the United States in the coming months.

‘The rebrand is a culmination of months of planning to align our service offering and company into a global outfit which is able to provide the very best insight, strategy and delivery to South African companies. Our clients can expect the same business and technical support, with the added benefit of all the knowledge and deep insight from our global team,’ commented Adriaan Strydom, Managing Director of NMPi South Africa.

NMPi’s holding company, IncuBeta, is also a South African success story, with its global headquarters in Cape Town. The company began in 2003 and has grown steadily, now employing more than 400 full-time staff in offices in 13 countries.

‘NMPi South Africa is expected to see good growth over the next year. The global NMPi group, meanwhile, will continue to expand into new markets allowing the transfer of some unique strategies, processes, and tools. Together, we are strengthening our international positioning and our comprehensive services which will, in turn, significantly benefit local clients,’ said Alan Lipchitz, IncuBeta Group CEO.

NMPi is a digital performance marketing company. It’s services include: digital strategy and planning, SEO, display marketing and media buying, Real Time Bidding (RTB), paid search (PPC), social media marketing, analytics, and data intelligence. The company’s innovation hub, now re-branded as NMPi Labs, will continue to focus on research and development. It currently offers augmented and virtual realities strategy as well as campaign execution and measurement.

‘The South African market is showing a growing sophistication as our local marketing professionals embrace new technology and its ability to deliver meaningful business benefits. NMPi South Africa is ideally positioned to help clients deliver campaigns which can easily measure up to the best in the world,’ said Jonathan Gluckman, CEO of NMPi Asia-Pacific and Africa.

Local NMPi clients include: Clicks, MWeb, Old Mutual Life Assurance Company, Loot and Europcar. Internationally, the company also boasts some of the most recognisable brands including: Papa Johns, Woolworths (AU), Saks Fifth Avenue and Transavia.