Up-skill your team to get ahead of the digital curve
Posted on 06 Sep 2018
Up-skill your team to get ahead of the digital curve
Concerned about declining skills and resources, Gone Digital, an agile digital marketing consultancy that has worked with many of the top brands and agencies in South Africa, has recently launched the Gone Digital Academy.

‘We have worked in the industry for over a decade and have seen a rapid decline in the quality of skills and resources in the market,’ said Luke Peters, Group CEO and Founder. ‘Instead of complaining, we decided to do something about it and have invested in delivering knowledge and mentorship-based learning that will help up-skill teams to ensure they are ahead of the curve in a fast-paced digital world.’

Course content is focused and relevant with topics covered including digital strategy, development, content, design, paid media, SEO and data analysis. Graduates of the Gone Digital Academy will be well equipped to navigate their way through the digital landscape, and contribute in a meaningful way to the development of the South African digital industry.

‘Our practical experience in the industry ensures that our courses are not only based on the theory of marketing but actually informed by real-world scenarios,’ said Peters. As a result, the courses introduce students to the most relevant and transformative aspects of digital marketing. Students are instructed in classrooms by lecturers with real industry experience, and benefit from their ongoing mentorship.

Gone Digital Academy courses are affordable and Seta (Sector Education and Training Authority) accredited, so businesses and agencies sending staff on these courses will be eligible for rebates or BBEEE points, depending on their structure.

Candidates who pass the unique SETA-accredited examination receive recognised certifications and qualifications. The Gone Digital Academy’s first course, Performance Media Marketing, is launching in Johannesburg on the 26-28th September and in Cape Town, 8-10th October 2018.
The two courses on offer are:
•Performance Media Marketing which incorporates Search marketing, Paid Social Media, SEO and Analytics.
•Social Media Marketing, Digital Strategy & Planning.
Course costs: R6999 per person.

For more information please contact Luke Peters on 083 302 9666 or via e-mail: luke@gonedigital.co.za